- Modernist period began 1750's when large scale capitalism,industrialisation and urbanisation was introduced to europe.
- GD in the 20's was a rejection of the ornamental art forms. GD was free from popular trends and fashion.
- Was form follows function.
- For example San Serif typefaces.
- This gave further clarity within communication.
- Modernist design included factors such as: clarity, Legibility, Good visual communication and no barriers in nationality and culture.
- toulouse- letrec one of the founders of modernist GD.
- he created a blurred distinction between art and design.
- the depiction of modern life through design.
- Mannetti "zang tumb tumb" a poem created in a modernist and creative way. through the manipulation of type.
- Futurist Design
- Fortunato Depro (1927) Modernist book binding.
- No fonts were used with the exception of san serifed bar grokests.
- Swiss were the forward thinkers in GD post WW1- Helvetica.
- Photography and photomontage prevalent with in design.
Thursday, 30 December 2010
Graphic Design and Modernism in Brief.
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