Graphic Design and Modernism in Brief.

• Modernist period began 1750's when large scale capitalism,industrialisation and urbanisation was introduced to europe. 
• GD in the 20's was a rejection of the ornamental art forms. GD was free from popular trends and fashion.
• Was form follows function.
• For example San Serif typefaces.
• This gave further clarity within communication.
• Modernist design included factors such as: clarity, Legibility, Good visual communication and no barriers in nationality and culture. 
• toulouse- letrec one of the founders of modernist GD.
• he created a blurred distinction between art and design. 
• the depiction of modern life through design. 
• Mannetti "zang tumb tumb" a poem created in a modernist and creative way. through the manipulation of type. 
• Futurist Design
• Fortunato Depro (1927) Modernist book binding. 
• No fonts were used with the exception of san serifed bar grokests.
• Swiss were the forward thinkers in GD post WW1- Helvetica. 
• Photography and photomontage prevalent with in design.