- technological reproduction. the extension of reproductive technology, gives the opportunity for the copy to be identical to the original.
- do you copy from the original or do you copy from the copy..
- technology creates situations where the authority of something or someone can be challenged or questions....technology makes it possible to ask questions of art or challenge/change the authority of art.
- The copy challenges the original.
- Walter Benjamin-the works of art in the age of mechanical reproduction-1936-Frankfurt school thinker.
- very relevant to our age and us as graphic designers.
PREFACE
- quotes at the start.. paul vallery- are fine art were developed, there types and senses establishes in times very different from the present.
- modernisation suggests changed in art
- new knowledge re define what it is to be human etc.. things and ideologies are changing
- art is old and outdated
- the modern world begins to challenge the ideas of art(old)
- marx on capitalism- remedy to over through capitalism- the lower classes rise up and over through the upper classes.
- condition created by mechanical reproduction- making it possible to over through capitalism.
- super structure- the different classes in society- the relationship between the classes-relationships the develop between master and boss- from this relations develops the super structure.. which is the way you think about the world... religious, ideologies etc.
-PARA 2 society is rapidly developing i.e economy/technology.. there is a lag in the art..
-creativity
-genius
-eternal value
-mystery
what happens to art with mechanical reproduction...
weapons against outmoded concepts in particular...
-creativity
-genius
-eternal value
-mystery
- script comes reproducible.. knowledge became available from everyone. for the first time in human history.. rather than just monks. things are available to the masses.
PART 2
- perfect reproduction of a piece of art- original has status over the copy. authenticity.
- authenticity can be proved through analysis.
- art becomes more accessible with the copies.. you don't need to go to a gallery to see a piece of art...are generation makes this much truer.. i.e internet etc.
- rip offs of the mona lisa(prints) they may not touch the monalisa itself.. but the mona lisa..becomes less amazing.. due to the rip offs. As its more accessible.
- aura is....
-creativity
-genius
-eternal value
-mystery
-authenticity
-original
-presence
- in our age of reproduction the aura of works dies... less and less special.
- the reproduced object detaches itself from the domain of tradition.. .tradition itself is under attack..
- so the context in which the copy it is seen in... changes the meaning... or gives us the opportunity to challenge that there is a single meaning to one work?
- technologies and art that is made from them.. liquidates traditional culture.
SECTION 4
- cult- group of people with a common believes.
- art is the cult of beauty according to benjamin
- secular is the opposite of the religious.
- CULT VALUE-you get emotion from art.. only because the institution has come up with this way of u behaving not because you are emotional.
- traditional art has a cult element to it.
- EXHIBITION VALUE-once art becomes more exhibit able.. art begins to lose the cult value..
SECTION 12
- people don't like art.. because you don't understand,. and your placed in a position where you don't understand it.. if you watch a film.. you watch it in a collective way.. so you judge and have your judgment backed up by others.. process of created meaning is more democratic..
- there are forms of art that can be experienced collectively.. architecture.. can been witness collectively.
PREFACE>>>
- weapon.. the way that he will start making us think about the world.. is a weapons against the global culture..
- fascism is about people taking orders...etc. all of the aura is the same mode of thinking that makes fascism possible.. you except that what you are told is true.. and right..
- with art there is still people... who say what is important.. and have to learn as a result what they think is important.. fine artist think they are more important.. as they try and keep an cult elite to there practice..
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