MODERNITY AND MODERNISM LECTURE.
· Urbanisation- the city
· Modern perceived as ‘not cool’ by traditionalist of the 18th century. However pre Raphaelites changed that, and progression became accepted.
· Holman hunt (1851) .
· Are we post modern?
· Paris in the 1900 was the most modern city in the world.
· Urbanisation creates a change in life and life styles in the city, much more accessible.
· Enlightenment period in the 18th cent when science and philosophical thinking cam on leaps and bounds.
· Secularisation
· Paris on a rainy day 1877, painting the new Paris.
· Re designed Paris, large boulevards, based around transport routes, socially desirable city.
· Alienation part of modernity?
· Psychology becomes relevant perhaps due to alienation people going mad etc.
· An increasing class divide.
· Kaiser panorama 1883
· Technology-cinema.
· Modernism is the artist and designers responses to the changing world. (modern)
· Painting had to change with the invention of photography.
· Alfred Stieglitz 1903
· Paul Citroen 1903
· Photo montage becomes relevant
· George Grosz
MODERNISM IN DESIGN
· Anti historicism – no need to look backwards
· Truth to materials – material of the modern world.
· Form Follows function
· Internationalism a modern design should speak a common language.
· Ornament is crime- Adolf Loos.
· Truth to the materials-simple geometric forms appropriate to the material used.
· Bauhaus
· Modern design-new materials
· Mass production
· …building new york.
· Le Corbusier ideal city 1922
· Internationlism the language of desing which is global.
· Harry Beck London underground 1935
· San Serifed font.
· While people were designing hyper modern fonts, people started to look backwards and edit old serifed fonts, i.e. x new roman..
· Frakter- Nazi
· Modernity- social and cultural experience.
· Novelty and improvement
· Modernism a range of ideas and style sprung from modernity. Art and design, vocab, form follows function.
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